The H.I.M.E.™ Strategy
The H.I.M.E.™ Strategy
Behavior-based financial planning that starts with who you are not just what you have.
Understand Your Pattern
Understand Your Pattern
Most financial plans focus only on your numbers.
We focus on your behavior.
Because how you save, spend, earn, and invest is shaped by more than just math — it’s shaped by your habits, your income flow, your mindset, and your emotions.
That’s why we created the H.I.M.E.™ Strategy — a proprietary framework designed to help you understand and transform your financial behavior.
Understand Your Pattern
Most financial plans focus only on your numbers.
We focus on your behavior.
Because how you save, spend, earn, and invest is shaped by more than just math — it’s shaped by your habits, your income flow, your mindset, and your emotions.
That’s why we created the H.I.M.E.™ Strategy — a proprietary framework designed to help you understand and transform your financial behavior.
Where H.I.M.E.™ Came From
After years of working with clients, I saw a pattern: most people didn’t struggle because they lacked information — they struggled because no one ever helped them understand their financial behavior.
That’s why I created H.I.M.E.™ — to give you a personalized strategy that starts with your story, not just your spreadsheet.
Marco L. Johnson
Founder, Intentional-Growth Advisors, LLC
Where H.I.M.E.™ Came From
After years of working with clients, I saw a pattern: most people didn’t struggle because they lacked information — they struggled because no one ever helped them understand their financial behavior.
That’s why I created H.I.M.E.™ — to give you a personalized strategy that starts with your story, not just your spreadsheet.
Marco L. Johnson
Founder, Intentional-Growth Advisors, LLC
Where H.I.M.E.™ Came From
After years of working with clients, I saw a pattern: most people didn’t struggle because they lacked information — they struggled because no one ever helped them understand their financial behavior.
That’s why I created H.I.M.E.™ — to give you a personalized strategy that starts with your story, not just your spreadsheet.
Marco L. Johnson
Founder, Intentional-Growth Advisors, LLC
What H.I.M.E.™ Stands For
These four behavioral pillars shape every money decision you make. When you understand your H.I.M.E.™ Pattern, you stop reacting and start choosing.
These four behavioral pillars shape every money decision you make. When you understand your H.I.M.E.™ Pattern, you stop reacting and start choosing.
These four behavioral pillars shape every money decision you make. When you understand your H.I.M.E.™ Pattern, you stop reacting and start choosing.
Habits
Your money autopilot. The small, repeated choices that either move you forward or hold you back. We help you identify and rewire them.
Habits
Your money autopilot. The small, repeated choices that either move you forward or hold you back. We help you identify and rewire them.
Habits
Your money autopilot. The small, repeated choices that either move you forward or hold you back. We help you identify and rewire them.
Income
Your financial engine. We explore how you earn, when it flows, and how to make it work harder for your goals. Especially if it’s inconsistent.
Income
Your financial engine. We explore how you earn, when it flows, and how to make it work harder for your goals. Especially if it’s inconsistent.
Income
Your financial engine. We explore how you earn, when it flows, and how to make it work harder for your goals. Especially if it’s inconsistent.
Mentality
Your inner money narrative. Scarcity or growth? Shame or control? Your mindset silently influences every decision. We help bring it to light.
Mentality
Your inner money narrative. Scarcity or growth? Shame or control? Your mindset silently influences every decision. We help bring it to light.
Mentality
Your inner money narrative. Scarcity or growth? Shame or control? Your mindset silently influences every decision. We help bring it to light.
Emotions
Your invisible money driver. Fear, guilt, stress, excitement. Emotions drive more behavior than spreadsheets ever will. We teach you how to use them, not ignore them.
Emotions
Your invisible money driver. Fear, guilt, stress, excitement. Emotions drive more behavior than spreadsheets ever will. We teach you how to use them, not ignore them.
Emotions
Your invisible money driver. Fear, guilt, stress, excitement. Emotions drive more behavior than spreadsheets ever will. We teach you how to use them, not ignore them.
Who is H.I.M.E.™ For?
Who is H.I.M.E.™ For?
New investor looking to build strong financial habits
Professionals juggling inconsistent income
Couples with different money mindset
Individuals feeling stuck, overwhelmed, or emotional about money
Anyone tried of generic advice that doesn't fit real life
New investor looking to build strong financial habits
Professionals juggling inconsistent income
Couples with different money mindset
Individuals feeling stuck, overwhelmed, or emotional about money
Anyone tried of generic advice that doesn't fit real life
Who is H.I.M.E.™ For?
New investor looking to build strong financial habits
Professionals juggling inconsistent income
Couples with different money mindset
Individuals feeling stuck, overwhelmed, or emotional about money
Anyone tried of generic advice that doesn't fit real life
Ready To Implement H.I.M.E.™?
Use prebuilt templates and components for a professional, stunning look. Save time and focus on content with our user-friendly, customizable design solutions.
Take the H.I.M.E.™ Quiz
Answer 4 simple questions to get your Financial Behavior Snapshot.
Starter Guide
Not ready to talk? No problem.
Start exploring on your own with the H.I.M.E.™ Starter Guide. A visual explainer of each pillar, common pitfalls, and what you can start doing today.
"H.I.M.E.™ helped me connect the dots between my habits and my money stress. For the first time, I’m actually making progress."
Client Name, After 30 days
Schedule Your Strategy Call
We’ll walk through your quiz results and build a behavior-first action plan — together.
Ready To Implement H.I.M.E.™?
Use prebuilt templates and components for a professional, stunning look. Save time and focus on content with our user-friendly, customizable design solutions.
Take the H.I.M.E.™ Quiz
Answer 4 simple questions to get your Financial Behavior Snapshot.
Starter Guide
Not ready to talk? No problem.
Start exploring on your own with the H.I.M.E.™ Starter Guide. A visual explainer of each pillar, common pitfalls, and what you can start doing today.
"H.I.M.E.™ helped me connect the dots between my habits and my money stress. For the first time, I’m actually making progress."
Client Name, After 30 days
Schedule Your Strategy Call
We’ll walk through your quiz results and build a behavior-first action plan — together.
Ready To Implement H.I.M.E.™?
Use prebuilt templates and components for a professional, stunning look. Save time and focus on content with our user-friendly, customizable design solutions.
Take the H.I.M.E.™ Quiz
Answer 4 simple questions to get your Financial Behavior Snapshot.
Starter Guide
Not ready to talk? No problem.
Start exploring on your own with the H.I.M.E.™ Starter Guide. A visual explainer of each pillar, common pitfalls, and what you can start doing today.
"H.I.M.E.™ helped me connect the dots between my habits and my money stress. For the first time, I’m actually making progress."
Client Name, After 30 days
Schedule Your Strategy Call
We’ll walk through your quiz results and build a behavior-first action plan — together.
Let's start a conversation.
No pressure, no jargon. Just clarity and next steps.
No pressure, no jargon. Just clarity and next steps.
Let's start a conversation.
No pressure, no jargon. Just clarity and next steps.
No pressure, no jargon. Just clarity and next steps.
Let's start a conversation.
No pressure, no jargon. Just clarity and next steps.
No pressure, no jargon. Just clarity and next steps.
Compliance Note:
H.I.M.E.™ is the proprietary behavioral finance framework of Intentional-Growth Advisors, LLC. All rights reserved.
This strategy is designed for educational purposes and does not constitute personalized investment advice.
Intentional-Growth Advisors, LLC is a Virginia-registered investment adviser. Registration does not imply a certain level of skill or training.
All fees are discussed transparently during the Discovery Call
and formalized in writing before any services begin.
Intentional-Growth Advisors, LLC is a Virginia-registered investment adviser.
Registration does not imply a certain level of skill or training.
See our Form ADV Part 2A for detailed service descriptions.
Intentional-Growth Advisors, LLC is a
state-registered investment adviser located in Virginia.
Registration does not imply a certain level of skill or training. All advisory services are offered under a fiduciary standard of care and are subject to the terms disclosed in our Form ADV Part 2A.