Behavior-Based
Financial Clarity
Behavior-Based
Financial Clarity
The H.I.M.E.™ Strategy helps you understand why you make money decisions before you plan how.
Understand Your Pattern
Understand Your Pattern
Most financial plans focus only on your numbers. We focus on your behavior — because how you save, spend, earn, and invest is shaped by more than math. It’s shaped by your Habits, Income, Mentality, and Emotions.
That’s why we created the H.I.M.E.™ Strategy — a proprietary behavioral-finance framework that helps you understand and transform your money patterns.
Understand your pattern. Change your outcome. Influence the next generation of wealth.
Understand Your Pattern
Most financial plans focus only on your numbers. We focus on your behavior — because how you save, spend, earn, and invest is shaped by more than math. It’s shaped by your Habits, Income, Mentality, and Emotions.
That’s why we created the H.I.M.E.™ Strategy — a proprietary behavioral-finance framework that helps you understand and transform your money patterns.
Understand your pattern. Change your outcome. Influence the next generation of wealth.
Visualizing The H.I.M.E.™ Financial House™
Visualizing The H.I.M.E.™ Financial House™
Think of your finances like a house — built from the inside out.
Your Emotions form the foundation — they support every decision about money. Your Habits shape the structure — the consistent actions that create progress. Your Mentality frames the walls and windows — how you view opportunity and risk. Your Income protects it all from the top — the roof that covers your goals and lifestyle.
When each level aligns, you move from reaction to intention — and that’s where lasting growth begins.
The H.I.M.E. Financial House is an educational concept developed exclusively by Intentional-Growth Advisors, LLC as part of its proprietary H.I.M.E.™ behavioral-finance framework. All rights reserved. Educational use only; not individualized financial advice.
Visualizing The H.I.M.E.™ Financial House™
Think of your finances like a house — built from the inside out.
Your Emotions form the foundation — they support every decision about money. Your Habits shape the structure — the consistent actions that create progress. Your Mentality frames the walls and windows — how you view opportunity and risk. Your Income protects it all from the top — the roof that covers your goals and lifestyle.
When each level aligns, you move from reaction to intention — and that’s where lasting growth begins.
The H.I.M.E. Financial House is an educational concept developed exclusively by Intentional-Growth Advisors, LLC as part of its proprietary H.I.M.E.™ behavioral-finance framework. All rights reserved. Educational use only; not individualized financial advice.
Where H.I.M.E.™ Came From
“Growth starts when awareness meets intention.”
I watched good, hardworking people blame themselves for financial stress that wasn’t their fault. They didn’t need more numbers — they needed someone to help them see the why behind their decisions.
That realization inspired me to create H.I.M.E.™ an educational framework that helps you reconnect your habits, income patterns, mindset, and emotions with your financial goals.
Because when you understand your behavior, you take back control and that’s where real growth begins.
Marco L. Johnson
Founder | Intentional-Growth Advisors, LLC (“I-GA”)
The H.I.M.E.™ Strategy is an educational framework and does not constitute individualized investment advice.
Ready to explore your own pattern?
Where H.I.M.E.™ Came From
“Growth starts when awareness meets intention.”
I watched good, hardworking people blame themselves for financial stress that wasn’t their fault. They didn’t need more numbers — they needed someone to help them see the why behind their decisions.
That realization inspired me to create H.I.M.E.™ an educational framework that helps you reconnect your habits, income patterns, mindset, and emotions with your financial goals.
Because when you understand your behavior, you take back control and that’s where real growth begins.
Marco L. Johnson
Founder | Intentional-Growth Advisors, LLC (“I-GA”)
The H.I.M.E.™ Strategy is an educational framework and does not constitute individualized investment advice.
Ready to explore your own pattern?
Where H.I.M.E.™ Came From
“Growth starts when awareness meets intention.”
I watched good, hardworking people blame themselves for financial stress that wasn’t their fault. They didn’t need more numbers — they needed someone to help them see the why behind their decisions.
That realization inspired me to create H.I.M.E.™ an educational framework that helps you reconnect your habits, income patterns, mindset, and emotions with your financial goals.
Because when you understand your behavior, you take back control and that’s where real growth begins.
Marco L. Johnson
Founder | Intentional-Growth Advisors, LLC (“I-GA”)
The H.I.M.E.™ Strategy is an educational framework and does not constitute individualized investment advice.
Ready to explore your own pattern?
What H.I.M.E.™ Stands For
These four behavioral pillars shape every money decision you make.
These four behavioral pillars shape every money decision you make.
These four behavioral pillars shape every money decision you make.
Habits
Your money autopilot. The small, repeated choices that either move you forward or hold you back.
Habits
Your money autopilot. The small, repeated choices that either move you forward or hold you back.
Habits
Your money autopilot. The small, repeated choices that either move you forward or hold you back.
Income
Your financial engine. We examine how your income flows and how to make it support your goals — especially if it’s inconsistent.
Income
Your financial engine. We examine how your income flows and how to make it support your goals — especially if it’s inconsistent.
Income
Your financial engine. We examine how your income flows and how to make it support your goals — especially if it’s inconsistent.
Mentality
Your inner money narrative. Scarcity or growth? Shame or control? We uncover the patterns that influence every decision.
Mentality
Your inner money narrative. Scarcity or growth? Shame or control? We uncover the patterns that influence every decision.
Mentality
Your inner money narrative. Scarcity or growth? Shame or control? We uncover the patterns that influence every decision.
Emotions
Your invisible driver. Fear, stress, excitement — emotions fuel behavior more than spreadsheets ever will. Learn to use them, not ignore them.
Emotions
Your invisible driver. Fear, stress, excitement — emotions fuel behavior more than spreadsheets ever will. Learn to use them, not ignore them.
Emotions
Your invisible driver. Fear, stress, excitement — emotions fuel behavior more than spreadsheets ever will. Learn to use them, not ignore them.
Who is H.I.M.E.™ For?
Who is H.I.M.E.™ For?
The H.I.M.E.™ Strategy is for anyone ready to change how they think, feel, and act with money — from first-time investors to families focused on building a foundation for generational wealth.
New investor building strong and sustainable money habits
Professionals with irregular or inconsistent income
Couples navigating different money mindsets
Individuals feeling stuck, overwhelmed, or emotional about money
Anyone tried of generic advice that doesn't fit real life
Families and individuals seeking to build healthier money habits that support generational wealth
New investor building strong and sustainable money habits
Professionals with irregular or inconsistent income
Couples navigating different money mindsets
Individuals feeling stuck, overwhelmed, or emotional about money
Anyone tried of generic advice that doesn't fit real life
Families and individuals seeking to build healthier money habits that support generational wealth
Who is H.I.M.E.™ For?
The H.I.M.E.™ Strategy is for anyone ready to change how they think, feel, and act with money — from first-time investors to families focused on building a foundation for generational wealth.
New investor building strong and sustainable money habits
Professionals with irregular or inconsistent income
Couples navigating different money mindsets
Individuals feeling stuck, overwhelmed, or emotional about money
Anyone tried of generic advice that doesn't fit real life
Families and individuals seeking to build healthier money habits that support generational wealth
Ready To Implement H.I.M.E.™?
Ready to put your insights into action? We’ll help you translate your H.I.M.E.™ results into a
practical, behavior-first strategy you can apply immediately.
Take the H.I.M.E.™ Quiz
Answer 4 simple questions to get your Financial Behavior Snapshot.
Starter Guide
Not ready to talk? Start at your own pace.The H.I.M.E.™ Starter Guide visually explains each pillar, common pitfalls, and the first steps you can take today.
Note: Free download – no sign-up required.
"H.I.M.E.™ helped me connect the dots between my habits and my money stress. For the first time, I’m actually making progress."
Client Name, After 30 days
Include disclaimer below testimonial:Testimonials reflect individual experiences and may not be representative of all users. No compensation provided.
Schedule Your H.I.M.E.™
Strategy Call
We’ll walk through your quiz results and build a behavior-first action plan — together.
Ready To Implement H.I.M.E.™?
Ready to put your insights into action? We’ll help you translate your H.I.M.E.™ results into a
practical, behavior-first strategy you can apply immediately.
Take the H.I.M.E.™ Quiz
Answer 4 simple questions to get your Financial Behavior Snapshot.
Starter Guide
Not ready to talk? Start at your own pace.The H.I.M.E.™ Starter Guide visually explains each pillar, common pitfalls, and the first steps you can take today.
Note: Free download – no sign-up required.
"H.I.M.E.™ helped me connect the dots between my habits and my money stress. For the first time, I’m actually making progress."
Client Name, After 30 days
Include disclaimer below testimonial:Testimonials reflect individual experiences and may not be representative of all users. No compensation provided.
Schedule Your H.I.M.E.™
Strategy Call
We’ll walk through your quiz results and build a behavior-first action plan — together.
Ready To Implement H.I.M.E.™?
Ready to put your insights into action? We’ll help you translate your H.I.M.E.™ results into a
practical, behavior-first strategy you can apply immediately.
Take the H.I.M.E.™ Quiz
Answer 4 simple questions to get your Financial Behavior Snapshot.
Starter Guide
Not ready to talk? Start at your own pace.The H.I.M.E.™ Starter Guide visually explains each pillar, common pitfalls, and the first steps you can take today.
Note: Free download – no sign-up required.
"H.I.M.E.™ helped me connect the dots between my habits and my money stress. For the first time, I’m actually making progress."
Client Name, After 30 days
Include disclaimer below testimonial:Testimonials reflect individual experiences and may not be representative of all users. No compensation provided.
Schedule Your H.I.M.E.™
Strategy Call
We’ll walk through your quiz results and build a behavior-first action plan — together.
Let's start a conversation.
No pressure, no jargon. Just clarity and next steps.
Let's start a conversation.
No pressure, no jargon. Just clarity and next steps.
Let's start a conversation.
No pressure, no jargon. Just clarity and next steps.
Compliance Note:
H.I.M.E.™ is the proprietary behavioral-finance framework of Intentional-Growth Advisors, LLC. All rights reserved.
The H.I.M.E.™ Strategy is an educational framework and does not constitute individualized investment advice or
create an advisory relationship with Intentional-Growth Advisors, LLC.Intentional-Growth Advisors, LLC is a
Virginia-registered investment adviser. Registration does not imply a certain level of skill or training.
All fees are discussed transparently during the Discovery Call
and formalized in writing before any services begin.
Intentional-Growth Advisors, LLC is a Virginia-registered investment adviser.
Registration does not imply a certain level of skill or training.
See our Form ADV Part 2A for detailed service descriptions.
Intentional-Growth Advisors, LLC is a
state-registered investment adviser located in Virginia.
Registration does not imply a certain level of skill or training. All advisory services are offered under a fiduciary standard of care and are subject to the terms disclosed in our Form ADV Part 2A.